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Quext IoT Partners with LaMarco Systems for Midwest Smart Apartment Expansion

Quext and LaMarco Systems announce a strategic partnership to offer Quext IoT’s smart apartment technology and managed WiFi solutions to multifamily properties across the Midwest. This collaboration provides a streamlined, WiFi-independent system for managing smart-home devices, enhancing operational efficiency, and improving resident experience.


Lubbock, TX – June XX, 2024 – Quext is pleased to announce a strategic partnership with Chicago-based LaMarco Systems, an integrated solutions provider. This collaboration designates Quext IoT as a preferred provider of smart apartment access control, connected community technology, and managed WiFi solutions for LaMarco Systems’ new and existing multifamily clientele. This partnership aligns both organizations to deliver a superior suite of services to their respective customer bases.

By utilizing Quext IoT as a preferred smart apartment solution, LaMarco Systems will enhance its service portfolio for multifamily properties, incorporating Quext IoT’s advanced smart apartment technology with its Homebase Managed WiFi solution. This integration will enable residents and property staff to remotely manage smart-home devices such as door locks, thermostats, light switches, and water sensors. A key differentiator of Quext IoT is its utilization of an LPWAN network, providing community-wide connectivity into a unique thermostat hub, thus eliminating the need for WiFi. Marat Sedenkov, Founder and CEO of LaMarco Systems, anticipates substantial benefits for owners and operators of existing multifamily properties, who can now implement a top-tier smart community solution without the dependency on WiFi.

“Our partnership with Quext allows us to design, sell, install, and service cutting-edge IoT solutions for our multifamily clients across the Midwest,” said Sedenkov. “Leveraging Quext’s innovative IoT networking solutions enables us to offer cost-effective and streamlined installations, even for existing properties of varied construction types and ages.”

LaMarco Systems Simplifies Retrofits with Quext’s Advanced Smart Community Technology

Quext IoT’s patented technology offers an innovative approach to smart apartment solutions, tailored by multifamily owners and operators to address key operational challenges. Its design reduces the need for onsite hardware, enhances lock battery life, minimizes maintenance calls, and introduces efficiencies like vacant unit automation. Thanks to its unique network architecture, Quext IoT is ideally suited for both retrofitting existing properties and new constructions of all classes.

“We are thrilled to have LaMarco Systems represent Quext IoT and Homebase Managed WiFi as preferred smart community solutions within the multifamily sector,” stated Tom Bres, CEO of Quext. “Our collaboration combines LaMarco’s trusted multifamily integration expertise with Quext’s state-of-the-art solutions. Partnering with Marat and LaMarco will enable both organizations to deliver affordable, high-value products to our customers’ properties. This agreement provides significant benefits for owners and operators in the Midwest multifamily markets and their residents.”

This partnership represents a significant opportunity for LaMarco Systems’ clientele in the Midwestern US to implement a top-tier smart apartment solutions suite from a trusted integrator. The collaboration offers multi-unit property owners two of the most in-demand amenities in the industry: Smart Apartment/IoT and managed WiFi. Together, these technologies enable both organizations to scale rapidly while delivering substantial added value to more customers. Benefits for LaMarco customers include:

  • Enhanced revenue, net operating income, and property value for multifamily owners and operators.
  • Improved automation and operational efficiency through property-wide access control and energy management in common areas and vacant units, and streamlined resident keying processes.
  • Increased property marketability and resident satisfaction through an exceptional product pairing.

This partnership enables LaMarco Systems to immediately begin serving their customers, primarily in the Midwest. LaMarco, a leading provider of Life Safety and Integrated Security Solutions, boasts over 25 years of expertise in access control, burglar and fire alarm systems, and video surveillance. They serve as the trusted implementation partner to leading technology companies, delivering comprehensive, all-in-one, customized solutions for multifamily residential developments, businesses, and commercial infrastructures.

About Quext:

Quext is a software and services company pioneering the next generation of smart property technology solutions that maximize operational efficiency and profitability for multifamily operators and ownership groups. Platform innovations include smart apartment solutions, access control, managed broadband WiFi, large language model customer support, and fintech solutions. Quext is a people-centric firm founded by Madera Residential, an industry leader in multifamily housing investment and property management. Headquartered in Lubbock, TX, the company was recognized as a winner of the Fierce Wireless IoT Challenge 2020 and the IoT Evolution LPWAN Excellence Award 2023. To learn more, visit or follow us on LinkedIn at

About Lamarco Systems:

LaMarco Systems is a leading Life Safety and Integrated Security Solutions provider focusing on the Multifamily market. LaMarco serves as the trusted implementation partner to the world’s state of the art technology solutions including  smart apartment solutions, access control solutions. Lamarco Systems is presently operational across the multifamily market in several states such as Florida, Arizona and Wisconsin, enabling us to provide cutting-edge solutions. Our primary focus remains on delivering comprehensive services tailored to property management and multifamily solutions operators. 

To learn more, please visit and follow us on LinkedIn at

Media Contacts:

Karitas Roach-Swann