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LaMarco Heads to the Sammy’s!

LaMarCo Systems is heading to Vegas! No, this is not a vacation, rather, we are heading to the Sammy Awards. This is the security industry’s award ceremony, short for Sales and Marketing awards, or the SaM, and the award trophies themselves are known as Sammy’s. The prestigious awards have a great effect on companies as they all strive to be the best in their categories. Security and Sales Integration Magazine facilitates the awards process.


The categories are as follows:

  • Installer of the Year

  • Integrated Installation of the Year

  • Best Overall Integrated Marketing Campaign

  • Best Sales Brochure

  • Best Online Broadcast Advertisement

  • Best Radio Broadcast Advertisement

  • Best TV Broadcast Advertisement

  • Best Vehicle Graphics Design

  • Best Community Outreach Program

  • Best Social Media Campaign

  • Best Company Newsletter

  • Best Website Design

  • Best Promotional Giveaway Item

  • Best Display Advertisement

For more on the nominees, head over to Security Sales.

LaMarCo will be participating in the conference to bring experience, knowledge, and trade secrets to the open floor to help security and home monitoring across the nation’s providers. It is an excellent opportunity for small and medium size businesses, as SSI’s Editor in Chief, Scott Goldfine said “Winning a SAMMY is not only outstanding for company morale, it is also a fantastic sales and marketing tool in its own right. Of course, just being named as a finalist is nearly as sweet. A majestic SAMMY trophy prominently exhibited in an office serves as a powerful testimonial to potential customers of that company’s commitment to quality. And the exposure in SSI can be shown to prospects.”

It is true, the industry has a fine respect for the awards and just participating can help a business learn from mistakes, and conjure up ideas on a sales level, on a marketing level, and most certainly on a innovative product development level. This is good for the industry overall as it promotes competition and building off of other peoples accomplishments. Although the goal may seem to be sales or marketing, at LaMarCo we believe that above all else it is about safety and security, and the most fruitful and satisfying award is a safe, secure, and happy family.


(A Coveted Sammy)

One interesting category is ‘Best Vehicle Design,’ of which LaMarCo sister company Exeq Control is nominated for. As SSI’s Ashley Willis said: “Installing security company owners and operators use their vehicles as a way to advertise their businesses to the masses. Think about how many times you have been on the road and read the name or contact information for a business from its truck, car or van.” It is a relevant aspect in the industry which can have legitimate consequences. A noticeable vehicle can turn heads and increase business in a variety of ways. This category is ironically enough one that can celebrate innovative and conceptual means of marketing.

SSI has also included a slideshow of the vehicles used by some nominees and participants. You can find those here.


(One of the finalists)

For more information on the Sammy’s and SSI, check them out!

To reach LaMarCo:

(847) 239-7590

By: Marat Sedenkov

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